Digital Marketing vs Web Development – Know The Difference - OnlinebizBooster (2024)

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Digital marketing and web development are two completely different things. Despite their differences, they work hand in hand in the best interests of a business. With most of the world's businesses relying on digital means to reach their audience, it only makes sense to have a presence online.

In this digital marketing vs web development article, we'll talk about these two key elements of building your online presence and how you can leverage them to your advantage.

Quick Navigation

What is digital marketing?

What is web development?

Digital marketing vs web development: what is the difference?

How to choose between web development and digital marketing?

When should you focus on digital marketing?

Social media


Content is king

When should you focus on web development?

User interface

Search engine optimization

The takeaway

What is digital marketing?

Digital marketing is the practice of using digital media and services to market a product or idea to clients. More often than not, the main marketing channel would be social media.

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Digital marketing is mostly focused on getting a company's brand name or products in front of potential customers as well as clients. It also makes use of website hosting, search engine optimization (SEO), content creation and distribution systems to reach as many eyeballs as possible through various means.

It is about having the right amount of SEO, pay per click (PPC) and social media strategy to get your brand out there, with the sole aim of generating sales and leads.

Digital marketing has also opened up a new avenue for businesses to market their products. Since many consumers spend most of their time on social media nowadays, it only makes sense to reach them through those channels.

Furthermore, digital marketing also helps in generating leads and increases the conversion rate of traffic leading to more sales.

What is web development?

Web development is the creation of websites and other digital platforms on a computer or mobile device. It can range from simple HTML conversions to high-end CMS websites.

The sites developed by a web developer or custom software developers are usually coded in HTML with JavaScript, CSS, and programming languages like PHP, MySQL, Python or Node.js being used in some applications.

If you want to hire Node.js developers, you can find them through various online platforms or staffing agencies that specialize in recruiting technical specialists.

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Web development is particularly a highly specialized form of software development. It is about creating websites that are accessible through the Internet and mobile based technologies.

It also covers all other aspects of a business, from marketing to sales and everything in between. Web development encompasses e-commerce sites as well as content management systems (CMS) and blogs.

Web developers are also quite adept at creating custom web-based applications using open source platforms such as Ruby on Rails, Drupal or Joomla.

Digital marketing vs web development: what is the difference?

Before we talk about the differences between digital marketing vs web development, let's take a look at how the two relate to each other:

The main difference between digital marketing and web development is that digital marketing focuses more on the creation of digital media such as websites, blogs etc. and does not concern itself with the maintenance and upkeep of these sites.

On the other hand, web development is more concerned with maintaining a website or blog through regular software updates and tweaks and exploring new ideas that can make the site better.

From both of these aspects, web development is more than just creating and maintaining websites. It is about building a website from scratch, testing the site for errors before making any changes and keeping up with technology that can help make your website more efficient or user-friendly.

The other key difference between the two would be in their output:

Digital marketing produces digital media, i.e., websites, blogs, social media posts, ads etc. whereas web development produces software applications such as CMSs and blog applications.

Web development is more than just web design and development. It also includes user experience, usability and interactive design.

In short, digital marketing vs web development mainly focus on the different areas of a company's needs. It is more about reaching as many people as possible through the two main tools available: digital media (i.e., advertising) and software applications that make it easier for consumers to access a company's products or services.

How to choose between web development and digital marketing?

First things first, there really should be no choosing between web development and digital marketing. You need to consider both options if you want to run a successful business online.

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However, we understand that not every business that's just starting out can afford to focus on their digital marketing strategy and web development at the moment.

Let's take a quick look at your options.

When should you focus on digital marketing?

There are a few instances when you shouldn't worry about web development and should only focus on digital marketing:

  • If you are starting out anddon't have the fundsto invest in both digital marketing and web development just yet.
  • If you want to startgenerating leads for your business as soon as possible, it might be best to put your money into digital marketing alone.

You can always build a website on your own using drag and drop builders and have someone take on the web development work later on.

If you are looking to create a strong brand presence for your business, digital marketing would be the obvious choice here.

Here are a few tips to get your digital marketing strategy off the ground:

Social media

It's a good idea to focus on one social media channel at a time. Start small, with Facebook and Instagram and work your way out to include more platforms.

Consider which channels best fit your brand's value proposition, business objectives, audience and goals. Especially here, brands usually develop their own strategies.

Consider your customers and how they engage with businesses on social media as a good way to understand what works best for them.


First impressions count when you are marketing over social media or even just on other websites. Your social media posts and pages, images, icons, etc. should be designed in such a way that they are eye-catching and relevant to your audience.

Make sure your content is easily shareable on all the different platforms you use.

Content is king

It is always a good idea to start with high quality content. This can include blog posts, e-books, videos, etc. about the services or products that you offer. You can always rely on social media posts to get the ball rolling but this is a slow and tedious way of sharing your content and dragging your website traffic up.

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Infographics are also a great way to tackle this problem. You can design them yourself or hire someone to do it for you. If you do not have the skills in graphic design, don't worry! There are many sites online that offer affordable services for creating these digital assets in bulk.

When should you focus on web development?

So, if you have all the money in the world to invest in digital marketing and web development simultaneously, which one should you choose?

Here are some indicators:

  • You want a website that can be accessed from anywhere.
  • You want a website that has an "app" version as well.
  • You want visitors to easily find what they are looking for on your website.

These are just a few indicators of when you might want to consider investing in web development as well as digital marketing strategies for your business.

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If you are going to invest in web development, it would be best to start off with your website's framework first. You can ask a web developing company that has a great portfolio and in-depth knowledge of the digital marketing industry to create a well-structured site for you.

You can even go as far as hiring them to create an app version of your website if you want users to access information easily no matter where they are. That being said, there are two parts to this strategy: understanding the needs of the clients you are going to serve and how the website works.

The more you know about your target market, their demographics, how they interact with other businesses online and what they want out of a website or blog, the better web development work you can get from a professional.

Here are some of my top tips for web development success.

User interface

As mentioned above, the UI or User Interface of your application or website is probably the most important thing about it. It should be easy for customers to navigate through your product offerings and find what they need.

Make sure that you have a rich, interactive and engaging front-end experience that puts your visitors at ease and allows them to find exactly what they are looking for quickly, easily and efficiently.

Get feedback from potential customers as soon as you can. One way I like to do this is by opening the website to a few beta testers first. This way, I can ask their opinion and make any tweaks before I officially launch the website.

Search engine optimization

Before you can even start putting full-time effort into your website, it is important to optimize it for search engines. SEO is a big topic but I'm going to try to keep this short and sweet.

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SEO is all about linking your website with other related or important websites to bring up your page in search results, as well as keeping people on the page longer by providing relevant information.

Furthermore, it also relies on your keyword strategy - though I don't recommend stuffing your content with keywords. Instead, you should use high-ranking ones.

The takeaway

All in all, both digital marketing and web development are an important part of any business strategy. It is generally easier to do well at them both at the same time but if you want to optimize your website for search engines, then it might be best to focus on one at a time.

Of course, these are just suggestions and you can always choose to invest in both digital marketing and web development if they seem to fit the business strategy you have in mind.

Digital Marketing vs Web Development – Know The Difference - OnlinebizBooster (2024)


What is the difference between digital marketing and web development? ›

Digital marketing is creating, managing, and executing a digital marketing plan across all digital channels. This includes search engine optimization (SEO), social media marketing, email marketing, and paid advertising. On the other hand, Web development is the process of creating and maintaining websites.

Which is more in demand digital marketing or web development? ›

With businesses increasingly establishing their online presence, the demand for skilled web developers continues to rise. However, the demand for digital marketers is also significant as companies strive to reach their target audience effectively through various digital channels.

What is the difference between web marketing and online marketing? ›

This means that digital marketing is not limited to just the internet. On the other hand, online marketing is within the umbrella of digital marketing and involves having a presence online. Online marketing services leverage digital channels and are exclusively carried out via the internet.

Should a digital marketer know web development? ›

Programming skills help digital marketers interact more effectively with developers, customize marketing strategies, analyze data more thoroughly, and work within the technical boundaries of web design and development. Basic coding knowledge gives digital marketers an advantage over those who don't.

What is the difference between marketing and development? ›

How are they different? Marketing and business development are different due to the functions they perform and their responsibilities. From a high-level view, business development focuses on business relationships and strategic partnerships. Marketing focuses on communication and consumer targeting.

What is the difference between web and digital? ›

Mainly, digital marketing includes a broader range of possibilities. Web marketing deals only with channels found on the internet, whereas digital marketing has other digital means of communication, including: TV ads and commercials.

Is it worth to learn web development in 2023? ›

Will Web Development Be a Good Career in the Future? With the projected growth of the industry and the new areas that are set to become a part of web development, choosing a career in web development is both a good idea now and a good idea in the future.

Is web development a stressful job? ›

Web design can be a demanding job at times, especially if tight deadlines or high stakes projects are involved. However, stress levels can vary greatly depending on factors such as workload, team environment, and the designer's own personal preferences and coping strategies.

Where do digital marketers make the most money? ›

Highest-Paying Digital Marketing Jobs
Digital Marketer JobAverage Annual Salary
Public Relations Managers$138,000 as of May 2021
Art Directors$115,430 as of May 2021
Director of Digital Marketing$105,190 as of June 2022
Vice President of Marketing with Digital Marketing Skills$151,700 as of July 2022
1 more row

Is digital marketing a good career? ›

If you are someone who is looking to build a career in the digital space, digital marketing is perhaps the most popular option you've come across. In 2022, the industry of Indian digital marketing reached an astounding value of Rs. 367 billion.

Do I need to know coding for digital marketing? ›

Coding plays a crucial role in digital marketing as it allows marketers to create and customize various digital assets, such as websites, landing pages, email templates, and mobile apps.

Which is easy to learn web development or digital marketing? ›

If you're not familiar with coding, website information, and how to make something eye-catching on the internet, then you'll need to take quite a few courses to get caught up. It's harder to get into web development without any credentials than it is for a digital marketer.

Do I need HTML for digital marketing? ›

It is like providing digital marketers with a layout that they can use to upload their content. With the knowledge of HTML, CSS, and JavaScript, digital marketers can edit this system and have their own customized system for uploading content.

Which is best business development or digital marketing? ›

Digital marketing is a great way to reach a large audience quickly and can be used to create immediate results. Business development, on the other hand, requires more time and effort but provides long-term growth potential.

What's the meaning of digital marketing? ›

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

What is the difference between business developer and marketing? ›

The marketing department focuses on the current products a company offers. Its job is to sell customers products and services that can be delivered to customers immediately. The business development department uses technology and research to create future products or alternative solutions for their customers.

Is a website considered digital marketing? ›

What Is Digital Marketing? The term digital marketing refers to the use of digital channels to market products and services to consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.

Is digital and internet marketing the same? ›

Digital marketing is the marketing using both online and offline digital technologies, and internet marketing is marketing only using online technologies or on the internet. So fundamentally internet marketing is only a subset of digital marketing, but digital marketing has a lot of other channels under it.

Is 40 too old to learn web development? ›

Yes! There are many advantages to starting a web development career in your 30s, 40s, or 50s. You already have transferable skills that you can use in your web development career. Learning new things helps your brain stay flexible.

Is 3 months enough to learn web development? ›

Web development bootcamps typically take 3-4 months to complete and teach all the skills you need to qualify for a web developer job. Learning web development from online courses could take anywhere from a single month to several years, depending on how much time you devote to your courses.

Are web developers happy? ›

Roughly 70% of working developers are happy at work right now, with over 90% saying it is important for them to be happy at work.

Is IT hard to find a job as a web developer? ›

Web development is one of the most straightforward jobs to get into — if you can figure out programming. Not all jobs are for everyone, and there will be those who may struggle to wrap their heads around code. For some people, becoming a web developer will be a breeze. For others, it may never quite click with you.

Is web developer a happy job? ›

Yes, web development is a good career. Mondo's annual Tech and Digital Marketing Salary guide found “Web Developer” was the most in-demand job title in tech and one of its top-paying jobs. And, according to the U.S. Bureau of Labor, the job market for Web Developers is expected to grow 15 percent by 2026.

Who is No 1 in digital marketing? ›

Most Visited Digital Marketing Websites
1kmail-lists.comBusiness and Consumer Services > Digital Marketing
2hubspot.comBusiness and Consumer Services > Digital Marketing
3tpbid.comBusiness and Consumer Services > Digital Marketing
4gemius.comBusiness and Consumer Services > Digital Marketing
46 more rows

How much do entry level digital marketers make? ›

While ZipRecruiter is seeing annual salaries as high as $102,000 and as low as $36,000, the majority of Entry Level Digital Marketing Specialist salaries currently range between $50,000 (25th percentile) to $73,000 (75th percentile) with top earners (90th percentile) making $88,000 annually across the United States.

How do I start digital marketing from home? ›

Follow this step-by-step guide to get started.
  1. Establish your niche. Digital marketing is a broad industry, so niching is key to the success of your career. ...
  2. Build a portfolio. Regardless of your industry and specialty, you need a website as a freelance digital marketer. ...
  3. Find a network. ...
  4. Promote your business. ...
  5. Make it legal.
May 9, 2023

What are the 5 A's of digital marketing? ›

There are five elements to this commerce marketing maturity framework: audience, ads + assets, access, attribution, and automation.

What is the best digital marketing strategy? ›

Some deliver better results than others, so we'll examine the 11 most effective digital marketing strategies used in our current industry.
  • SEO. ...
  • Social media marketing. ...
  • Email marketing. ...
  • PPC advertising. ...
  • Video marketing. ...
  • Online (and in-person) events. ...
  • Chatbot and live chat marketing. ...
  • Earned media.
Jul 22, 2022

Which industry needs digital marketing? ›

Companies and Sectors That Require Digital Marketing Include
  • Healthcare. By using digital marketing to promote your healthcare services, you can target the right people who need it and have higher success rates. ...
  • Entertainment. ...
  • Food. ...
  • Legal/Law Firms. ...
  • Retail Industry. ...
  • Education. ...
  • Fitness & Nutrition. ...
  • E-commerce.
Apr 6, 2023

What are the 3 P's of digital marketing? ›

The New 3Ps Of Marketing: People, Personalisation And Privacy.

Is it hard to learn digital marketing? ›

To be honest, digital marketing is easy to learn. If you gain some basic skills and keep on exploring and reading magazines, you can easily learn digital marketing. But still, some people can find it hard to understand because of the technicality used in the analysis.

How do I become a digital marketer with no experience? ›

How To Land a Digital Marketing Job With No Experience
  1. Pick a Specialty That Interests You. ...
  2. Build Your Foundational Knowledge. ...
  3. Take a Course or Get a Certificate. ...
  4. Build a Digital Marketing Portfolio. ...
  5. Network Online and In-Person. ...
  6. Look for Agency and In-House Jobs. ...
  7. Consider Related Jobs To Get Your Foot in the Door.
May 20, 2022

Is digital marketing job easy? ›

Like many professions, digital marketing requires both a core set of hard skills (which can be relatively straightforward to learn) and a longer list of career attributes that might take years to master.

Should I learn Python or digital marketing? ›

Python offers more flexibility in terms of working hours as well as job location whereas digital marketing has become increasingly popular due to its ability to reach large audiences quickly across various channels.

What do I need to know before digital marketing? ›

Top 7 Skills Required to Become a Digital Marketing Expert
  • Data Analysis. ...
  • Content Creation. ...
  • SEO & SEM. ...
  • CRM. ...
  • Communication Skills. ...
  • Social Media. ...
  • Basic Design Skills.

Do I need to learn Python for digital marketing? ›

Python has huge contributions to digital marketing, and SEO marketers can be beneficial from Python's vast library and repertoire. Besides, a growing popularity and demand for Python is seen among SEO professionals these days, and more software developers and web designers are exploring its wide possibilities.

How fast can you learn digital marketing? ›

It takes most people one to three months to learn the different digital marketing tools and techniques, and it takes six months to a year to perfect those skills through practice. Of course, this depends on several factors.

How many years does it take to learn digital marketing? ›

The basic course starts with a 3 months long program. The advanced courses can be for 6 months duration. Some courses are designed for individuals who want to become digital marketing specialists. The digital marketing course duration for such courses is 8-12 months.

Is web development easy or hard? ›

“As a web developer, you will encounter numerous challenges. Some of them will be easy to fix, while others will be extremely hard,” Kowalski says. “It's critical to be persistent in improving your skills since the industry is ever-changing.” There's definitely a lot to learn in web development.

Is digital marketing possible without website? ›

By engaging with your customers and followers, you can create a community of fans and advocates who will help promote your business without a website. Additionally, social media platforms offer opportunities to improve your brand's visibility and reach, making it an essential part of any digital marketing strategy.

Do you need a certificate to be a digital marketer? ›

Common Steps to Become a Digital Marketer. A bachelor's degree is typically required for marketing positions open_in_new and may help you work toward becoming a (digital) marketing manager. These degrees cover aspects, including marketing, market research, sales, consumer behavior, communication methods and technology.

Which is better digital marketing or coding? ›

Digital marketing offers the potential for higher salaries over time, but with more competition in the field due to its low barrier of entry. Programming, on the other hand, can pay quite well right away depending on experience level and skill set however there is often more work involved than digital marketing.

Is digital marketing better than coding? ›

Digital marketing is essential for reaching and engaging with customers, while programming is essential for developing and maintaining the technology that businesses need to succeed. By investing in both digital marketing and programming skills, businesses can drive growth and achieve their goals.

Which is better software development or digital marketing? ›

If someone is looking for more creative freedom, then software development might be the best fit but if one wants a more analytical approach then digital marketing would be better suited for them.

Is web design considered digital marketing? ›

Since web design is an important part of your digital marketing strategy, you want to ensure that your brand is well-represented and you provide your target audience with a quality experience.

Can I learn digital marketing without coding? ›

Conclusion: While coding skills can certainly be beneficial for students pursuing a career in digital marketing, it is not necessarily a requirement. There are many aspects of digital marketing that do not require any coding knowledge, such as social media marketing, email marketing, and content marketing.

Is digital marketing harder than coding? ›

Which Are Easier To Get Into (Digital Marketing Or Coding)? Jobs in digital marketing are much easier to get into, especially if you don't have a degree. If you want to work as a marketer, here are a few steps you can take.

What coding is in the highest demand? ›

The best in-demand programming languages to learn in 2023 are:
  • Python.
  • JavaScript.
  • PHP.
  • C++
  • TypeScript.
  • Java.
  • Swift.
  • Kotlin.
Apr 26, 2023

Is digital marketing easy or hard? ›

To be honest, digital marketing is easy to learn. If you gain some basic skills and keep on exploring and reading magazines, you can easily learn digital marketing. But still, some people can find it hard to understand because of the technicality used in the analysis.

Which language is best for digital marketing? ›

The article lists some digital marketing programming languages to learn in 2023
  • Python. Python is at the top of the list of digital marketing programming languages for 2023. ...
  • HTML. HTML is free! ...
  • Structured Query Language (SQL) ...
  • Java. ...
  • JavaScript. ...
  • PHP. ...
  • Ruby. ...
  • C.
Dec 22, 2022

What type of digital marketing makes the most money? ›

Top 8 Highest-Paying Digital Marketing Jobs in the USA
JobsAverage Salary Per year
Content Strategists$ 66,617
Brand Marketing Expert$ 51,400
Social Media Marketers$ 47,800
Email Marketer$ 75,000
4 more rows
Jun 15, 2023

Is digital marketing a stable career? ›

Digital marketing is a lucrative career path that is constantly evolving, which can be intimidating for beginners. We have put together seven tips to help you break into the field with ease.

What is the best age to learn digital marketing? ›

Generally speaking, the primary school level for digital marketing courses typically ranges from 8-14 years old.

Do digital marketers do graphic design? ›

In today's digital age, graphic design plays a crucial role in branding and marketing. It's not just about creating visually appealing designs, but also about communicating a brand's message effectively to its target audience.


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